Bringing the poetic world of Miss Dior to life in the heart of Manhattan, I led the end-to-end creative direction and execution of the Miss Dior Millefiori pop-up at the iconic Gansevoort Plaza. This immersive brand experience was envisioned as a living, breathing expression of the Miss Dior fragrance collection: each scent interpreted as a distinct floral narrative within a multisensory journey. From initial concept to final build, I directed the design ideation process in collaboration with global stakeholders, cross-functional partners, and an external agency, aligning every element to Dior’s luxury storytelling and visual identity. A standout feature was the bold floral artistry surrounding the installation, created in partnership with renowned floral designer Lewis Miller. His signature “flower flash” installations transformed the perimeter of the structure and interior spaces into vibrant photo moments and interactive touch-points. The pop-up guided guests through the world of Miss Dior: from storytelling zones that highlighted the campaign and craftsmanship, to curated fragrance consultations and beauty makeover stations. Visitors could explore the ingredients and inspirations behind each perfume, then unwind in the branded café featuring custom pastries and floral-infused drinks, all crafted to embody the brand’s elegance and joie de vivre.

This project was a celebration of sensorial storytelling, luxury craftsmanship, and experiential creativity—designed not just to showcase a product, but to make guests feel the essence of Miss Dior.