Collaborated closely with external agencies on the creative development of assets and layout design for Dior’s J’adore campaign—executed as a full digital takeover of Times Square. This immersive 360° experience unfolded over 45 seconds, spanning 14 synchronized LED billboards, transforming the heart of New York City into a golden, cinematic celebration of the fragrance. The core challenge was to translate the poetic storytelling of the campaign into a dynamic visual experience, while maintaining narrative cohesion across a diverse set of screens and perspectives. Through careful synchronization and a curated mix of rich imagery and evocative text, we crafted a unified visual story that captivated and guided the viewer’s attention, painting Times Square in the iconic elegance of J’adore.