Directed the production and execution of the Tom Ford Beauty Suite at the iconic Bel-Air Hotel, meticulously aligning every detail with the brand’s luxury image codes and visual guidelines. Collaborated closely with the Global team and external agency/vendors, to bring to life an elevated, immersive brand experience.

The Bell suite was designed with a strong focus on refined aesthetics, featuring sleek finishes and warm gold tones to complement our signature Macassar trays. Product displays highlighted seasonal color collections and core beauty offerings, while the overall space was curated to balance visual elegance with functionality.

The layout was thoughtfully planned to optimize guest flow and engagement. A central mingling area with seating encouraged social interaction, while designated zones with mirrors and display tables invited guests to discover and try products. A private room was reserved for an intimate fragrance discovery experience.

Operational logistics were equally considered. The back-of-house area was strategically organized for efficient product storage and seamless restocking, ensuring an uninterrupted, premium experience for both guests and staff.