Conceptualized and creatively directed the Tom Ford Oscar's Beauty Suite, delivering a refined evolution of the brand’s luxury identity with a modern sensibility. From the initial concept to final execution, every element was crafted to align with Tom Ford’s aesthetic codes while pushing the creative boundaries of event design within a high-luxury hospitality setting. The creative approach focused on modernizing the brand's visual language, introducing sleek, architectural lines and a warmer gold palette that echoed the natural elegance of the Bel-Air Hotel and the Bell Suite. Spatial planning was a key creative consideration: product displays were moved to the center of the suite to harness natural light, allowing guests to engage with the true tones and textures of the beauty collections.

Bespoke black trays with integrated mirror inserts were designed to elevate the presentation and ensure perfect product alignment, creating a striking visual contrast that highlighted each item as an object of desire. Floral styling was intentionally curated using warm, tonal blooms to reflect the mood of the latest launches, adding softness and seasonality to the overall design narrative. The fragrance room remained a private, immersive space, reinforcing the intimacy and exclusivity of the scent discovery experience. Back-of-house operations were also creatively considered, with a redesigned storage and organizational system that supported practical efficiency.​