​Led the creative vision and execution of the TOM FORD AW24 livestream experience, bridging fashion and technology in real-time with the live runway in Paris. From concept to completion, I oversaw every visual and experiential element of the New York activation.

Partnered with production teams, PR agencies, and venue staff to curate a high-impact environment reflective of the TOM FORD brand—elegant, cinematic, and immersive. My role encompassed venue selection, spatial design, floral direction, and bespoke photo moments designed for social resonance.

Directed all photography and visual storytelling, ensuring brand alignment across both live and digital channels. The evening featured a welcome cocktail hour for select influencers, synchronized to the Paris runway via live broadcast—complete with champagne, curated popcorn pairings, and intentional moments designed to be captured and shared. A fusion of fashion, film, and experience—executed with precision and artistry.